In a world where customers expect speed, convenience, and flexibility, the click and collect model has become one of the most attractive fulfilment options. It combines the benefits of online shopping with time savings and greater control over delivery. For e-commerce businesses, it’s not just a way to meet customer expectations – it’s a strategy for improving margins and optimising logistics.
What is click and collect? A simple concept with real value
Click and collect is a retail model where the customer places an order online and then collects it in person at a chosen location – this could be a brick-and-mortar store, warehouse, parcel locker, or partner collection point. The shopping journey remains fully digital: the customer browses, selects the product, pays online, and chooses a collection point.
Unlike traditional courier delivery or home drop-off, click and collect allows for faster fulfilment and eliminates uncertainty around delivery windows. For the merchant, this means lower shipping costs and better control over inventory and order flow.
Why do customers choose click and collect?
From the shopper’s perspective, click and collect offers:
- Convenience – no waiting for a courier, flexible pickup times,
- Savings – often no delivery fees and faster order readiness,
- Peace of mind – reduced risk of missed or lost deliveries.
How to check if an online store is legitimate and trustworthy?
Surveys show that this model is particularly popular among urban, mobile, and digitally savvy consumers. Click and collect is a natural response to modern lifestyles – faster than home delivery, more reliable than spontaneous in-store visits.
Benefits for retailers – lower costs, higher conversions
For online retailers, click and collect creates opportunities to streamline logistics and reduce fulfilment expenses. There are fewer shipping charges, fewer return risks, and the ability to consolidate orders at collection points – all of which lead to real operational savings.
Additionally, giving customers the option to pick up in person builds a stronger sense of control and trust, which can directly boost conversion rates. Other advantages include:
- increased foot traffic at physical locations (boosting webrooming),
- opportunities for cross-selling or up-selling during collection,
- improved customer loyalty due to flexible delivery options.
Retailers with existing locations can also use them as micro-fulfilment hubs, increasing the ROI on their brick-and-mortar footprint without opening new stores.
How to integrate click and collect with payments and e-commerce systems
For click and collect to function smoothly, it must be fully integrated with the e-commerce platform and payment infrastructure. Key requirements include:
- the ability to select a collection point during checkout,
- real-time status updates (e.g., “ready for pickup”),
- instant payment verification and transaction confirmation.
Modern payment service providers like Fenige support this model by enabling card payments, instant transfers, and seamless refund handling in case of uncollected orders. With advanced integration, transactions can be directly linked to specific orders and pickup points – enabling faster reconciliation, better reporting, and improved customer service.
Best e-commerce platforms for small business in 2025
Is click and collect suitable for every industry?
Click and collect works well across multiple sectors – from fashion and electronics to groceries, cosmetics, and toys. It is especially effective in industries where:
- customers want to avoid delivery fees or delays,
- the product is not oversized or fragile,
- orders can be quickly prepared and held for pickup.
Omnichannel retailers benefit most, as this model allows them to bridge the gap between digital and physical retail, shorten the path to purchase, and increase basket size.
Conclusion
Cick and collect has become a standard feature of a professional e-commerce operation. For consumers, it provides convenience and flexibility. For retailers, it reduces costs, improves customer experience, and creates new sales opportunities.
If you want your store to remain competitive, you should not only offer this delivery method, but also connect it with a modern payment and logistics system. Done right, click and collect becomes more than just a delivery option – it becomes a driver of strategic growth.
