Global expansion and promotion of Fenige: innovative money transfers in international markets
Fenige S.A. has completed the project titled “Global expansion and promotion of Fenige: innovative money transfers in international markets”, co-financed under the European Funds for a Modern Economy Programme (FENG), Priority: An innovation-friendly environment, Measure: Promotion of innovative SME brands.
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Project Objective
The objective of the project was to promote Fenige’s innovative financial services and strengthen the company’s presence in international markets by increasing brand recognition and supporting entry into new markets.
Scope of activities
The project included promotional activities delivered through outbound business missions combined with participation in international trade fairs and industry conferences. A key element was Fenige’s presence at global-scale events, including participation in GITEX GLOBAL (UAE) 2024.
Products promoted
Two innovative Fenige products were promoted in foreign markets:
The project targeted entities in the financial services sector - in particular, partners and counterparties interested in modern payment services offering high speed and strong security.
Expected Results
The project assumed an increase in export revenues and a higher number of contracts as a result of intensified promotional activities and relationship-building in international markets.
